Business Administration 2 (BWL2)
2. Semester
5 ECTS | 4 SWS
Written Exam 90 Minutes (K90)
Dive deeper into the world of business: You will learn how companies are structured and operate internally—from organization and leadership to human resource management, marketing, sales, and production. You will gain an understanding of how employees are planned, deployed, and compensated, how products are marketed (e.g., through pricing, advertising, and target audiences), and how companies procure, store, and deliver goods.
Contents
- Corporate Organization
- Line Systems
- Personnel management, personnel management, personnel deployment, personnel management, personnel development, personnel reduction management systems
- Remuneration, salary components, personnel release
- Marketing
- Marketing process, market investigation, market research, marketing strategies, market segmentation, marketing mix
- Product Management
- Pricing policy, price elasticity, pricing strategies
- Sales and Marketing, Advertising
- Materials Management, Procurement, Supply Chain Management, Warehousing, Logistics
- Production and cost theory, production types and procedures, service provision, invoicing
Competencies
Students are able to
- Business organization: Differentiate and evaluate organizational forms, define organizational structures and create organizational charts
- Personnel Management: Knowing alternatives for staffing coverage, making and evaluating personnel decisions. Calculate net personnel requirements, know remuneration components, perform remuneration calculation in outline
- Marketing: Knowing about the marketing mix and designing it for a specific company, conducting price assessments, using advertising procedures appropriately
- Procurement: Know and evaluate options for procurement strategies
- Service provision: Assigning production forms and procedures to products, to know special features in service provision
- Sales: perform simple product billing
Literature
- C. Dietrich, Business Sprech – Klartext für die Karriere, 2nd ed. Hamburg, Germany: Books on Demand, 2022.
- C. Dietrich, Business Sprech 2 – Karriere-Vokabular für Fortgeschrittene. Hamburg, Germany: Books on Demand, 2023.
- C. Dietrich, Business Sprech 3 – Karriere-Vokabular für Weit-Fortgeschrittene. Hamburg, Germany: Books on Demand, 2025.
- H.-O. Günter and H. Tempelmeier, Produktion und Logistik: Supply Chain und Operations Management, 12th ed. Norderstedt, Germany: Books on Demand, 2016.
- P. Kotler, Marketing-Management: Konzepte – Instrumente – Unternehmensfallstudien, 16th ed. Hallbergmoos, Germany: Pearson Deutschland, 2023.
- S. Kummer et al., Grundzüge der Beschaffung, Produktion und Logistik, 4th ed. Hallbergmoos, Germany: Pearson Deutschland, 2018.
- C. Lebrenz, Strategie und Personalmanagement: Konzepte und Instrumente zur Umsetzung im Unternehmen, 2nd ed. Wiesbaden, Germany: Springer Gabler, 2020.
- H. Meffert, Marketing: Grundlagen marktorientierter Unternehmensführung – Konzepte, Instrumente, Praxisbeispiele, 14th ed. Wiesbaden, Germany: Springer Gabler, 2024.
- B. Rosenberger, Modernes Personalmanagement: Strategisch – operativ – systemisch, 3rd ed. Wiesbaden, Germany: Springer Gabler, 2021.
- M. Schulte-Zurhausen, Organisation, 6th ed. Munich, Germany: Verlag Franz Vahlen, 2013.
Lecturer
- externe Dozentinnen und Dozenten
Recommended Previous Knowledge
Module Details
| Semester |
2 |
| Lecture Language |
German |
|
Frequency
|
Summer Term
|
| Credit Points (ECTS)
|
5 |
| Course Coordinator |
Prof. Dr. Gabriele Roth-Dietrich |
| Duration |
1 Semester |
|
Course Achievement
|
None |
|
Prerequisite for exam
|
Compulsory Assignment (PU) |
|
Exam
|
Written Exam 90 Minutes (K90) |
Weekly Hours (SWS)
Work Load
| Lecture |
60 h |
| Self Study |
90 h |
| Sum |
150 h |
