Business Administration 1 (BWL1)
1. Semester
5 ECTS | 4 SWS
Written Exam 90 Minutes (K90)
Get a first taste of the world of business and economics: Here, you will learn how markets work, how companies make decisions, how they are founded and managed, and what goals they pursue. Simple models such as the Homo Economicus help explain and better understand economic behavior.
Contents
- Business administration as a science
- Homo Oeconomicus, Foundations of Economics
- Needs and Wants
- Production Factors
- Goods and Services, Types of Goods
- Economic Principle
- Key Figures
- Economies
- Goods and Financial Cycle
- Markets, Companies and Business Environment
- Corporate Goals, Target Systems
- Value Added, Economic Cycle
- Company Formation, Legal Forms, Tax Types
- Shareholder vs. Stakeholder
- Corporate Development, Business Connections, Location Factors
- Business Management, Management, Planning - Decision - Control, Leadership Styles
- Portfolio Analysis, Product Lifecycle
- Legal Aspects, Business Ethics, Corporate Governance
- Company Liquidation
Competencies
Students are able to
- Understand the basics of economic activity in the economic cycle and in the market
- Define and classify company goals, know alternatives of corporate strategies and apply them to concrete decision situations
- Distinguish legal forms and evaluate advantages / disadvantages, understand processes in business creation, development, dissolution
- Entrepreneurship: identify stakeholders with a company, conduct site assessment and conduct portfolio analysis
- Evaluate and use leadership styles
- Legal Aspects: Communicating Corporate Governance and Business Ethics and Applying Contract Law
Literature
- C. Dietrich, Business Sprech – Klartext für die Karriere, 2nd ed. Hamburg, Germany: Books on Demand, 2022.
- C. Dietrich, Business Sprech 2 – Karriere-Vokabular für Fortgeschrittene. Hamburg, Germany: Books on Demand, 2023.
- C. Dietrich, Business Sprech 3 – Karriere-Vokabular für Weit-Fortgeschrittene. Hamburg, Germany: Books on Demand, 2025.
- H. Kußmaul, Betriebswirtschaftslehre, 9th ed. Berlin, Germany: De Gruyter Oldenbourg, 2022.
- C. Notger et al., BWL kompakt und verständlich, 4th ed. Wiesbaden, Germany: SpringerVieweg, 2017.
- J.-P. Thommen et al., Allgemeine Betriebswirtschaftslehre, 10th ed. Wiesbaden, Germany: SpringerGabler, 2023.
- G. Wöhe et al., Einführung in die Allgemeine Betriebswirtschaftslehre, 28th ed. Munich, Germany: Vahlen, 2023.
Lecturer
- externe Dozentinnen und Dozenten
Recommended Previous Knowledge
Module Details
| Semester |
1 |
| Lecture Language |
German |
|
Frequency
|
Every Term
|
| Credit Points (ECTS)
|
5 |
| Course Coordinator |
Prof. Dr. Gabriele Roth-Dietrich |
| Duration |
1 Semester |
|
Course Achievement
|
None |
|
Prerequisite for exam
|
Compulsory Assignment (PU) |
|
Exam
|
Written Exam 90 Minutes (K90) |
Weekly Hours (SWS)
Work Load
| Lecture |
60 h |
| Self Study |
90 h |
| Sum |
150 h |
